1Open Analytics for the specific video and select Reach.
Open Analytics for the specific video and select Reach.
When impressions appear but views are low, check whether the title and thumbnail give the right audience a clear reason to click.
Step-by-step guide
2Review impressions and impressions click-through rate in context; rates vary by audience and traffic source.
Review impressions and impressions click-through rate in context; rates vary by audience and traffic source.
3Make the title specific to the problem or result the video actually covers.
Make the title specific to the problem or result the video actually covers.
4Use a legible thumbnail with one main visual idea and strong contrast.
Use a legible thumbnail with one main visual idea and strong contrast.
5After a meaningful period, compare results without making many simultaneous changes.
After a meaningful period, compare results without making many simultaneous changes.
Common mistakes to avoid
- A low click-through rate alone does not prove suppression.
- Do not use misleading thumbnails that the video cannot satisfy.
Frequently asked question
What is a good click-through rate?
There is no single target for every channel or traffic source; compare your own videos and context.