1State the topic, outcome or question near the beginning.
State the topic, outcome or question near the beginning.
A strong title is specific, accurate and easy to understand at a glance.
Step-by-step guide
2Use concrete wording instead of vague hype.
Use concrete wording instead of vague hype.
3Make sure the video delivers the promise in the title.
Make sure the video delivers the promise in the title.
4Pair the title with a complementary thumbnail rather than repeating the same words.
Pair the title with a complementary thumbnail rather than repeating the same words.
5Compare performance over time and avoid overreacting to small samples.
Compare performance over time and avoid overreacting to small samples.
Common mistakes to avoid
- Avoid ALL-CAPS overload, false urgency and deceptive claims.
- Do not change a title just because the first few hours are slow.
Frequently asked question
Should I put the keyword first?
Put clarity first; place the main phrase early when it reads naturally.