1Show the main idea or payoff in the opening seconds; remove long introductions.
Show the main idea or payoff in the opening seconds; remove long introductions.
Make the Short easy to understand immediately, satisfying to watch, and relevant to a clearly defined audience.
Step-by-step guide
2Use a clear vertical frame, readable on-screen text and understandable audio.
Use a clear vertical frame, readable on-screen text and understandable audio.
3Keep the edit focused: every cut should help the story or explanation.
Keep the edit focused: every cut should help the story or explanation.
4Use a concise, accurate title and a relevant description; avoid unrelated hashtags.
Use a concise, accurate title and a relevant description; avoid unrelated hashtags.
5Review viewed-versus-swiped-away and audience retention when data is available.
Review viewed-versus-swiped-away and audience retention when data is available.
Common mistakes to avoid
- Do not promise guaranteed virality or use unrelated trending tags.
- Do not judge a new Short from only a few early minutes of data.
Frequently asked question
How long should a Short be?
Use only the time needed to deliver the idea clearly; there is no universal ideal length.