1Write down the problem your intended viewer wants solved.
Write down the problem your intended viewer wants solved.
Choose phrases that match a real viewer question and the video you can actually make.
Step-by-step guide
2Look at YouTube search suggestions and related videos for wording and intent.
Look at YouTube search suggestions and related videos for wording and intent.
3Prefer specific phrases when they describe your video more accurately than broad terms.
Prefer specific phrases when they describe your video more accurately than broad terms.
4Use the main phrase naturally in the title and description.
Use the main phrase naturally in the title and description.
5Review actual Search traffic and refine future topics using evidence.
Review actual Search traffic and refine future topics using evidence.
Common mistakes to avoid
- Do not add popular but unrelated phrases.
- Do not treat third-party keyword scores as official YouTube ranking data.
Frequently asked question
Where should keywords go?
Use them naturally in a clear title, description and the spoken/on-screen content where appropriate.